You’ve heard all the standard music advertising and marketing recommendation. Keep lively on social media. Promote your music however not too a lot. Construct your model however be accountable about it. Appeal to new followers and all the time be transferring ahead. You realize all of this and but, one thing remains to be lacking. It’s not fairly clicking.
Right here’s the reality. Every musician, their followers, and their journey can be fully completely different. What works for the opposite band could not give you the results you want and vice versa. Meaning numerous experimentation and discovering what works for you. That’s the enjoyable half! Social media and advertising and marketing usually, when performed in a manner that aligns along with your character and beliefs, ought to truly be enjoyable.
Sure, I mentioned enjoyable!
In the event you’re not there but, attempt a few of these concepts and see what comes naturally. It received’t all the time be straightforward however it ought to all the time really feel you. Mess around with these completely different concepts and see what clicks. All of them (even those that sound grandiose) are budget-friendly for DIY artists.
1. Create a mini documentary
I do know, I do know, it sounds costly proper? However earlier than you get too nervous take into consideration this. I’m not speaking in regards to the subsequent Netflix documentary (although that might be cool in case you have the assets). You may make a documentary in your telephone today and add the entire thing to YouTube or put it collectively in iMovie. If you wish to hold it small you can launch it in elements main as much as a single or album launch. You can even contemplate launching with a Twitch livestream to have a good time as a strategy to hold it price efficient however nonetheless make it really feel like a particular occasion.
If you wish to actually go all out, accomplice with a small native theater that makes a speciality of working with impartial filmmakers and do a purple carpet occasion the place you premiere the documentary and do a particular dwell efficiency for followers within the space.
Are you able to consider a extra enjoyable strategy to kick off a launch?!
2. Tease new paintings, lyrics, or songs
You’ve heard this one earlier than, however have you ever ever seen it made right into a recreation? Right here’s what you are able to do: launch your paintings damaged into completely different “puzzle items” over the course of every week till lastly the entire paintings is revealed. It’s a straightforward strategy to tease the paintings (and album title) and construct anticipation, whereas providing you with one thing to publish and share with followers every single day.
You may as well publish pictures of your lyrics, or a part of a track title, inviting followers to guess the title or what the track is about. The extra you may make them part of the method, the higher.
3. Host a listening occasion in a novel venue
Suppose: artwork gallery acoustic set. Park aspect jam. Skateboard park rock out. Choosing a novel venue that aligns along with your model and the sort of expertise your followers need to have and doing one thing exterior the field is an effective way to shake issues up and step exterior your consolation zone of the standard “present at venue” whereas giving your followers a very distinctive expertise to get enthusiastic about (and share on social media!)
4. Do one thing excessive
Nothing harmful! I’m considering one thing like coming into a band member in a sizzling canine consuming contest and filming it for content material, or internet hosting your individual annual ice cream sundae-a-thon with performances from native bands and quaint sundaes at a beachside home you lease for the weekend. You possibly can even attempt to break a report like Tokyo Police Membership filming their video for PCH. Just like the above possibility, that is meant to be a strategy to shake issues up and provides followers a memorable expertise.
5. Ask followers to look in your movies
I like it once I see bands bringing their followers into the combo like this, and what higher manner to try this than involving them in your music video! You are able to do this in line with the track’s themes. For example, a track about friendship may be made up of pictures of your followers with their greatest associates. One about love could possibly be your followers with their companions. It’s an effective way to indicate them how necessary they’re to you, and so they’ll virtually actually share the video that options them which implies publicity to a bigger viewers.
6. Discover press alternatives
As a publicist and marketer myself, I’d be remiss to not point out the facility of press. Press has modified rather a lot over the previous few years however it’s nonetheless simply as necessary as ever for legtitimizing your band and discovering new followers. It helps you get your message on the market and greater than ever it helps you join with highly effective business gamers that may enable you construct your profession and unfold your music even additional. There are such a lot of inventive methods to do that from conventional press (blogs, podcasts) to playlists and even influencer partnerships. The purpose of those is similar: get your music to as many individuals as attainable.
Remaining ideas
I hope these have sparked concepts for all of the other ways you possibly can construct your viewers and have a blast doing it! Advertising could be a ton of enjoyable when you embrace it to suit your model and viewers. I can’t wait to see what you do!
Angela Tyler is the founding father of MP Co. (previously Muddy Paw PR) and has secured placements on Forbes, American Songwriter, Lead Singer Syndrome, & extra. She loves dessert, her canine Sawyer, and new music—be happy to ship her yours!
