As a result of individuals share a lot of their private {and professional} lives on social platforms, these digital connections and interactions pose a number of cyber safety dangers. Every part from person feedback to posts and even likes and shares supply a glimpse into personal lives and to some extent even the minds of customers. So, this info may be exploited in numerous methods by unscrupulous parts. This realization is what led the crew of Soul Zhang Lu to include numerous safety features on the platform.
Soul, some of the well-liked social platforms amongst China’s Gen Zers, unveiled its user-centric options within the “2023 Third Quarter Soul Ecological Safety Report”. From real-time suggestions mechanisms to stringent safety protocols and from empowering customers by means of information to making a user-curated content material system, Soul is doing all of this and extra in a bid to make sure person security and well-being on the platform.
From the get-go Soul Zhang Lu labored with the understanding that sure sorts of connections must be saved off the platform to make sure the protection of customers, specifically people who redirect customers away from the safety of the app and onto pages that would have embedded safety threats. This was and continues to be completed in two methods:
- The platform doesn’t permit financial transactions, which not solely redirect customers to different pages but in addition get them to supply monetary and private info.
- Soul App has a system in place that results in pop-up warning messages as quickly as redirect intent is found. So it doesn’t matter what the vacation spot web page, if a hyperlink within the message is supposed to redirect customers, the platform will make customers conscious of doable dangers.
To additional bolster person training and engagement, Soul App incorporates an anti-fraud query financial institution. This function locks sure high-risk dialogue containers. The customers have management of simply how far the safety goes because the dialogue containers may be unlocked by accurately answering anti-fraud information questions. Common updates to the query financial institution permit the platform to remain forward of rising fraud ways, and to offer customers with precious insights that allow them to determine and keep away from potential threats.
The protection initiatives of Soul Zhang Lu will not be simply geared toward tackling on-line fraud, they’re additionally meant to handle unfavourable on-line behaviors that customers of social platforms are sometimes subjected to. Soul App has zero tolerance for cyberbullying and on-line harassment. So, customers have entry to the “Message Field” function at their disposal to cease the negativity earlier than it turns into an issue.
As soon as once more, customers are in management because the function asks the recipients of messages to resolve in the event that they have been offended or felt threatened by sure texts. Relying on the response of the recipient, the sender of the message may be muted or banned from the platform.
The safety additionally extends to personal chat situations as customers can report uncivilized behaviors, which then might result in performance restrictions imposed on the sender of the message or a deduction in social etiquette factors. This real-time suggestions mechanism empowers customers to actively contribute to the platform’s safety and fosters a extra respectful on-line group.
Soul Zhang Lu has additionally included app options which are designed to forestall on-line harassment. The “Clever Filtering” function allows customers to cease messages that comprise sure key phrases. When the platform detects a message that has the filtered key phrases, it routinely locations them in a message field. This function not solely permits the customers to regulate the kind of messages they obtain but in addition allows them to create a customized communication area for themselves that’s each protected and optimistic.
One other initiative that yields comparable outcomes albeit in a lighthearted method is the “Rotten Tomato” function. It really works when interactions are in poor style however not outright offensive, therefore don’t advantage being reported. In such a situation, an efficient and humorous method to deal with the matter is to easily throw a rotten tomato on the sender.
This results in the deduction of social etiquette factors sending the clear message that the recipient didn’t just like the tone or the context of the dialog. In 2023, the crew of Soul Zhang Lu upgraded this function to incorporate steerage on use it appropriately together with proactive reminders to make use of it to foster optimistic communication on the platform.
Aside from these options, the platform additionally has a singular use-moderated and user-centric system that governs the content material made obtainable on the plaza. Consumer-led committees and teams are put in command of recommending content material in addition to imposing guidelines to make sure a optimistic and pleasant group atmosphere. Moreover, the platform engages customers in collectively managing the general ecosystem of the platform. This novel type of group arbitration and governance ensures that customers have a direct involvement within the high quality and tone of the content material that they obtain.
Whereas these options work in another way and are supposed to obtain particular targets, the one frequent issue is the quantity of direct person engagement and the extent of management that they permit customers to have. Merely put, Soul Zhang Lu provides app customers the facility to decide on who they need to work together with, the sort of interplay they need to bask in, the standard and sort of content material that’s despatched their means, and the way they need to reply to unsavory interactions.
