The king of rock and roll is about to beat a brand new stage – synthetic intelligence (AI). A holographic AI model of Elvis Presley will regale London audiences from November in stage present “Elvis Evolution.”
The present is from Layered Actuality, the U.Okay. firm specializing in immersive experiences, whose credit embody “Jeff Wayne’s The Warfare of The Worlds: The Immersive Expertise” and “The Gunpowder Plot.”
Layered Actuality describes “Elvis Evolution” as “a significant new present celebrating the world’s greatest star of stage and display screen, Elvis Presley, with a jaw-dropping live performance finale and a private invite to the after occasion. The present peaks with a live performance expertise that can recreate the seismic influence of seeing Elvis reside for an entire new technology of followers, blurring the traces between actuality and fantasy. A life sized digital Elvis will share his most iconic songs and strikes for the very first time on a U.Okay. stage. Elvis followers can stay up for a memory-making expertise like no different. By means of AI and groundbreaking tech you’ll have the ability to witness iconic Elvis performances as in the event you had been actually there, and rejoice defining moments in Elvis Presley’s extraordinary life and profession.”
The present, at a yet-to-be confirmed central London venue, shall be adopted by an after occasion at its Elvis-themed restaurant and bar with reside music, DJs and performances.
Layered Actuality’s exhibits mix expertise, augmented actuality, theatre, projection and multi-sensory results. “Elvis Evolution” will even journey to Las Vegas, Berlin and Tokyo. The corporate struck a take care of Elvis Presley property proprietor Genuine Manufacturers Group, which owns Elvis Presley Enterprises, to make the present attainable.
Andrew McGuinness, founder and chief govt of Layered Actuality, mentioned: “‘Elvis Evolution’ is a next-generation tribute to the musical legend that’s Elvis Presley. Elvis maintains famous person standing globally and other people all over the world not wish to sit there and passively obtain leisure – they wish to be part of it. It’ll be a memory-making expertise that shall be a bucket record merchandise for Elvis followers and admirers all over the world; individuals can step into the world of Elvis, stroll in his footwear and rejoice his extraordinary musical legacy.”
Marc Rosen, president of leisure at Genuine Manufacturers Group, added: “We’re thrilled to accomplice with Layered Actuality to offer followers a brand new, immersive means of experiencing Elvis Presley’s life and legacy.”
With some 500 million data bought worldwide, Presley is without doubt one of the highest-selling music artists of all time. He died in 1977, aged 42. The present comes at a time when curiosity in Presley is at an all-time excessive following the discharge in 2022 of Baz Luhrmann’s Oscar-nominated “Elvis” and BAFTA and Golden Globe-winning “Elvis” and 2023’s Venice-winning “Priscilla.”
“ABBA Voyage,” a live performance expertise that includes digital avatars of the enduring Swedish band, is a success on the London stage.
