Video is among the only methods to advertise music. That’s why the music trade is so targeted on TikTok, Reels, and YouTube.
A great music video can:
- seize consideration
- invite deeper engagement
- push a observe additional than it’d’ve traveled with out visuals
However for a lot of artists, video manufacturing will be overwhelming. Particularly when music advertising consultants say you ought to be capturing dozens of various movies for each tune. It may be troublesome to know the place to start with so many various approaches, platforms, and codecs.
That’s why we put collectively this record of music video concepts.
Test it out! Then select whichever idea feels most inspiring.
10 varieties of music movies you need to create
1. The official music video
It’s nonetheless helpful when selling your music to media retailers. Some blogs nonetheless prefer to premiere official movies. And your diehard followers will take pleasure in full-length official movies too. However take note: “official” movies aren’t as helpful at reaching new audiences on short-form platforms, so don’t lay our a fortune right here.
2. The song-snippet video
Simply make a video for the hook of your tune. The truth is, make numerous completely different variations. Get artistic. Nobody mentioned you possibly can solely have one video for a tune. And if the video is just 15 seconds lengthy, you possibly can create extra choices!
3. Visualizations
These are the movies which have graphics that transfer to the music. Identical to the official music video, these received’t be nice for outreach to strangers, however for the loyal followers, they’ll dig it. So make them as refined or artsy as you need.
4. Lyric movies or karaoke movies
These are nice for followers who wish to sing alongside, or learn alongside and get the phrases right! Similar caveat as earlier: These are movies for present followers, not for wowing model new audiences.
5. Artwork observe movies
An Artwork Monitor is a video that shows a static picture of your album art work whereas the music performs. It’s helpful to have. And fortunately, YouTube creates them for you routinely while you distribute tracks to YouTube Music.
6. Spotify canvas video
A Spotify Canvas is the brief looping video that performs on Spotify. They need to be roughly three to seven seconds lengthy. There aren’t many guidelines right here, so get artistic. Simply do not forget that the video is not going to be “synched” to the tune, so that you would possibly wish to keep away from clips of somebody singing particular lyrics. By the way in which, you possibly can swap it out anytime. So attempt various things and see what works greatest.
7. Quick-form movies
It’s a class of its personal, however consider all of the shorter movies you see artists making on TikTok and Reels. There’s rather a lot to dive into, and numerous choices to discover, so let your persona shine.
8. Cowl tune movies
These work extraordinarily nicely for locating new audiences, and you need to positively use them! Even when your focus is on authentic music, do not forget that acts from The Beatles to Adele leveraged cowl songs to broaden their attraction. Better of all, with social platforms, you don’t even have to do the WHOLE tune. It may simply be a TikTok of you singing the refrain.
9. Dwell movies
Simply don’t put up boring movies from the again of the room. Get artistic. It might be reside on stage, or “reside” in your bed room. Simply seize one thing magical about your efficiency abilities, whether or not it’s your voice, your instrumental prowess, your manufacturing abilities, or your songwriting.
10. Behind-the-scenes movies
Give your followers a peek backstage of what it’s prefer to be an artist. Share the sights and sounds (and smells) of being on tour, within the studio, at a radio station, or the rehearsal area. You may do that as a mini-documentary, as an AMA (speaking to the digital camera), or as a fast vertical video.
There are, in fact, many different types of video you possibly can create to advertise your music. And you may combine and match any of the above — add lyrics on-screen throughout your “official” video, do a reside cowl tune snippet, and so forth.
Crucial factor is: Notice the ability and significance of video for shifting your music ahead. After which go make a video!
