The identical pressure of shitposter syndrome afflicts hyperpop and zoomer electronica—simply hearken to the dwell units. For Boiler Room earlier this 12 months, 100 gecs blended their future-bass collab with Skrillex right into a 5 Nights at Freddy’s theme music into Chief Keef’s ferocious “Faneto.” At The Lot Radio, Frost Youngsters wed novelty hits like Ylvis’ “What Does The Fox Say” to pristine home and the kind of vomity brostep each Seventh-grader worshiped in 2010. The aim of {most professional} DJs is to maintain listeners hypnotized with a seamless combine; the target of those producers is to spark sloppy grins whenever you hear the campy chaos fading in. Attend any 100 gecs present and also you’ll see scores of teenagers and twenty-somethings awash in wizard hats, furry costumes, and colourful fishnets, with Nintendo 3DS cameras flying within the air. These musicians supply not simply slapstick music however a sort of light-hearted outlook towards life itself; it’s a childlike retreat from the strictures of seriousness and a refusal to abide by conservative etiquette.
The music is only one piece of what has develop into a sprawling shitpost-media complicated. One other layer is the Instagram and Twitter meme accounts that pose as information sources and create Biblical mountains of lore about scenes. One of the influential pages, Hyperpop Day by day, is mainly the zoomer’s Hipster Runoff, with a concentrate on the ascendant, fractured wave of underground music as a substitute of indie rock. Launched in late 2020, the web page zeroes in on probably the most astonishing information gadgets (actual or alleged) about an artist, like how Destroy Lonely apparently walked off the stage at an in-game Roblox present, utilizing descriptions that fall nearer to shitpoems than shitposts. The web page’s 24-year-old, Seattle-based creator tells me that his writing type is partly impressed by the adolescent melodrama of tales on Wattpad, a fan-fiction discussion board. He factors to 1 piece specifically the place the writer fantasizes that Swedish rappers Bladee and Yung Lean went to his highschool. “For some cause, Bladee began self-harming, and I simply was like, What the fuck is happening right here?” he remembers pondering. “If somebody did this satirically, it will make for god-tier content material.”
Consuming music content material on-line used to parallel the analog methods of studying magazines, watching music docs, and chatting with buddies. The 2010s have been dominated by the informal drop-in-when-you-want vibe of blogs, YouTube movies, and boards. That mode feels snail-paced in comparison with right this moment’s vortex of startling stimuli, the place each profession replace, evaluate, and beef associated to an artist is transformed into feed-flooding posts by influencer-blogs like Hyperpop Day by day. All of the world has develop into a shitpost: 2023’s hottest “dance” account options the human equal of a graduated cylinder bopping satirically subsequent to bathrooms.
