Of us simply lacking the purpose with Akshay Kumar. Sure, most of them struggling however there’s an enormous distinction. Salman Khan has 2 releases and even with lazy 10 yr remake and hideous promotions and with a horrible director, Kisi ka Bhai, Kisi ji Jaan did over 26+ cr on Eid and Tiger 3 did over 42 crs on Diwali. That’s what the celebs can do and if the content material is unhealthy, it’ll flop and that’s fantastic so long as you could have pull.
On different hand, Akshay has significantly dented his stardom and that’s the largest alarm. He had few flops like Bachchan Pandey however Samrat Prithviraj along with his 40 day capturing significantly made him meme materials and public misplaced religion in his work. Each factor else goes downward spiral after that and that yr’s final film Ram Setu was higher than his different films however couldn’t beat his negativity. By the tip of 2023, his picture has significantly dented and impacted his stardom. All began giving causes like perhaps too many films and Akshay must area out releases.
So he took a break and got here with Selfie in 2024, a Karan Johar manufacturing, albeit a south remake and 30-day full marketing campaign and city-wide excursions and a number of music video music promotions and a lot effort, the general public didn’t even need to watch him anymore. 2 crores opening is the stuff of legends after a lot promotion and everybody was shocked. Now they blame it, no it was coz it’s a remake(regardless that nobody in Hindi viewers has watched that authentic, it’s not well-liked like Vikram Vedha’s authentic). Then he comes with one other longer break and after a profitable cameo in OMG2, he doesn’t need to promote Mission Raniganj and needs the film to do the speaking. End result? Once more 2 cr opening. Now the blame went to, he shouldn’t do OTT wanting movies however enormous manufacturing like Pathaan or Jawan. His subsequent was Sarfira in Feb 2024, it was pushed to later in yr and with full 6 months hole and recharged Akshay comes out with enormous 350 cr manufacturing and once more enormous advertising and marketing marketing campaign and interviews all over the place and visiting Dubai and so on. End result? On Eid day, precise 10-12 cr (official is pretend quantity 15, even that’s low). That’s significantly reveals the disinterest from viewers in giving Akshay an opportunity and indicators of big lack of stardom when viewers doesn’t step into cinemas. Don’t give entire profession examples and put up 50 to 55 many stars loses stardom and it occurred to even the good Amitabh Bachchan who needed to transfer into older roles to get roles. Akshay is just not outdated but and appears match however that is enormous dent.
I’ve been giving analogy as male Kangana and that’s the purpose. Kangana could make enormous film, small film or any film however viewers is not going to watch her anymore, interval. She’s gifted and all that however even her supporters have stopped watching her films. Akshay is going through related rejection from viewers. Evaluating with Salman is silly now. He’s on downwar spiral too however not at this degree but and will have nonetheless opened BMCM to 40-45 crs opening simply on Eid day.
Ajay Devgn on different hand is incidental star who doesn’t have his personal die arduous fan following to drive a film and it is dependent upon tasks and films. If the mission and film trailer impresses, they’ll watch like Drishyam, Shaitaan however remainder of film even massive funds or small funds, viewers will give it enormous chilly shoulder. Eid launch day with a lot reward and 100 cr budgeted film and you’ve got 4 cr opening? That’s worse than even Selfiee opening. However that’s how his profession have been, giving profitable movies and the giving disasters in similar yr. Ajay Devgn in Singham – viewers will purchase it with out blinking nevertheless it’s not like Ajay Devgn could make 300 cr movie like BMCM a blockbuster simply. He’s good largely in sub 100 cr movies except it’s franchise movies.
BOI had an article that Akshay Kumar and Ajay Devgn has highest disasters amongst massive stars with each clocking round 22-23 disasters. This is not going to be the case for Salman, SRK, Aamir, Hrithik or others as they obtained minimal traction with opening after which film flops however not like 2-4 cr opening from day 1.
Ajay Devgn is okay along with his enormous lineup for sequels and managed budgeted films and Singham3 or Golmaal5. Akshay must get again to comedies with medium budgeted films and he ought to scale back his signing quantity to 50 crores and make 2-3 films per yr. Signing Welcome3 at 300 crs and Houseful 5 at 300 crs funds is just not the precise method to choose his comedy movies.
