TV utilization in November hit its highest level in 10 months, due largely to heavy ranges of viewing over the Thanksgiving vacation.
Broadcast networks additionally hit their highest share of viewing since January. Streaming as soon as once more claimed the largest portion of viewers’ time, though its share was off a bit of from the earlier month, and cable shrank some extra to its lowest level within the two-year historical past of Nielsen’s month-to-month Gauge rankings.
TV use throughout all platforms grew by 5.7 % in comparison with October, in accordance with the scores service. Broadcast networks outpaced that, bettering by 7 % in viewing time month to month. They accounted for twenty-four.9 % of all viewing for the month, up from 24.6 % in October. Most of that bump got here throughout Thanksgiving week: Whereas three weeks previous to the vacation noticed a modest positive aspects of about 3 % over the identical interval in October, the week of Nov. 20-26 — which featured essentially the most watched Macy’s Thanksgiving parade on report and three big NFL video games — surged by greater than 18 %.
Streaming, as ordinary, snagged the biggest portion of viewers’ time with 36.1 % of all TV use. Whereas streaming utilization was up barely from October, its share of all viewing declined from 36.6 % a month earlier. Children’ (and fogeys’) favourite Bluey was essentially the most streamed present for the month (or, extra exactly, the 4 weeks from Oct. 30-Nov. 26), racking up 3.78 billion minutes of viewing.
Cable struggled, falling from 29.5 % of viewing in October to twenty-eight.3 % in November. Viewing time slid by 13 % month to month. One vibrant spot: characteristic movies, which made up 19 % of all cable viewing (surpassing information, the same old cable chief) as a number of networks ramped up their vacation film slates.
Nielsen’s platform rankings for November are beneath.
Platforms
Streaming: 36.1 % of TV use
Cable: 28.3 %
Broadcast: 24.9 %
Different: 10.7 %
Streaming Providers
YouTube: 9 %
Netflix: 7.4 %
Prime Video: 3.4 %
Hulu: 2.7 %
Disney+: 1.9 %
Tubi: 1.4 %
Peacock: 1.3 %
Max: 1.2 %
Roku Channel: 1 %
Paramount+: 0.9 %
Pluto TV: 0.8 %
Others: 5.1 %
And the ten most streamed titles for November:
Bluey (Disney+), 3.78 billion minutes seen
Gray’s Anatomy (Netflix), 3.7 billion
Fits (Netflix/Peacock), 3.29 billion
Associates (Max), 3.04 billion
NCIS (Netflix/Paramount+), 2.91 billion
Gilmore Ladies (Netflix), 2.52 billion
Cocomelon (Netflix), 2.46 billion
Spider-Man: Throughout the Spider-Verse (Netflix), 2.44 billion
Six Ft Below (Max/Netflix), 2.33 billion
All of the Mild We Can not See (Netflix), 2.14 billion
