Sports activities and leisure firm Endeavor has expanded its international company communications workforce with two new hires and has promoted two different key execs.
Sarah Hird has joined as senior VP of communications, overseeing all communications for Endeavor’s occasions, experiences and rights phase, together with IMG’s occasions and media companies, On Location, Endeavor Streaming and OpenBet. Chad Tendler has joined the corporate as senior VP of company and monetary communications, overseeing all monetary and inside communications for Endeavor.
As well as, Tiffany Fang has been promoted to senior VP and head of company occasions and artistic, and Marie Sheehy has been promoted to senior VP of Communications, overseeing all communications for Endeavor’s illustration phase, inclusive of WME (together with its sports activities and trend companies), 160over90, IMG’s licensing enterprise and Endeavor’s nonscripted content material enterprise.
Hird, based mostly in London, most just lately was senior VP of communications for BritBox Worldwide, the BBC and ITV-backed worldwide streaming enterprise. Beforehand, Hird was VP of worldwide communications at sports-streaming firm DAZN Group. Earlier than that she was director of communications for Disney’s EMEA area, serving to launch Disney+ internationally, and held varied senior roles on Disney’s communications groups.
Tendler, based mostly in New York, most just lately was director of communications for worldwide online game and e-commerce platform Sea Restricted, and labored at Edelman as government VP and cross-border lead for the agency’s worldwide monetary communications observe based mostly within the U.S. Earlier, he spent greater than 12 years in Asia, based mostly in Beijing after which Hong Kong, working for worldwide media, monetary providers and communications consulting companies.
L.A.-based Fang oversees Endeavor’s international company occasions workforce, inclusive of tentpole trade occasions, consumer hospitality, company retreats, and sports activities and leisure conferences. Below Fang’s management over the past 5 years, Endeavor’s company occasions workforce has tripled its portfolio, activating greater than 200 occasions globally, in response to the corporate. Fang and her workforce are chargeable for Endeavor’s presence at every part from the Oscars to the Tremendous Bowl to Wimbledon. In her newly expanded position, Fang now oversees Endeavor’s company inventive and social media groups. She joined WME in 2011.
Sheehy, additionally based mostly in Los Angeles, has served as WME’s chief spokesperson since 2017, overseeing inside and exterior communications for the company. Sheehy labored on the communications technique for a number of pivotal moments within the firm’s historical past, together with the merger of the William Morris Company and Endeavor; WME’s acquisition of IMG; Endeavor’s acquisition of UFC; and WME’s dispute and backbone with the WGA. Sheehy has additionally suggested a variety of the company’s shoppers on proactive and disaster communications and helped launch Endeavor Content material (now referred to as Fifth Season). Sheehy joined the William Morris Company in 2005.
Pictured above (l. to r.): Sarah Hird, Chad Tendler, Tiffany Fang, Marie Sheehy
