Central Cee has paid homage to streetwear tradition in his new tune and solely launch of 2023, ‘Entrapreneur’.
The only takes a take a look at the rapper’s journey to the highest in addition to the hectic schedule he has had for the previous two years. The tune encompasses a nod to Cench’s and Dave‘s large hit ‘Sprinter‘ with the lyric “Toyota Yaris to Urus”, illustrating how far he has come
‘Entrapreneur’ has a sturdy theme of style and streetwear tradition, with Central Cee talking on clothes strains and promoting tees. The only additionally options an intro from none aside from world style model entrepreneur, Mikey Trapstar: “The lure’s nonetheless operating. It’s by no means turning off. Totally different product, similar hustle mentality.”
The accompanying music video was filmed in London and Rovaniemi and sees Cench and associates showcasing their entrepreneurial spirit. They’re seen dancing alongside to the monitor in a clothes retailer warehouse whereas on prime of a luxurious automobile and the rapper can be proven spitting his bars whereas at a petroleum station whereas sporting a Bellingham soccer shirt.
To have a good time the discharge of the tune in the course of the Christmas vacation season, Cench will launch new merch as a part of his SYNA clothes line together with the black and teal puffer jacket seen within the video. Different accompanying unique merchandise will characteristic the lyrics “the traps nonetheless operating on xmas day,” which pays homage to Cench’s 2022 single ‘Doja.’
In different Central Cee information, ‘Sprinter’ from his collaborative mission ‘Cut up Choice’ with Dave was topped as probably the most performed tune of 2023 on Spotify within the UK. It additionally landed the twenty eighth spot on NME‘s 50 greatest songs of 2023 listing.
Again in October, Centch teamed up with Junkook and The Child Laroi on the latter’s monitor ‘Too A lot’.
Earlier this yr, he teamed up with Drake on a brand new radio freestyle for the New York-based On The Radar.