The household of Michael Latt, the social activist and founding father of leisure advertising agency Lead With Love who was fatally shot at his residence in November, desires to proceed his legacy.
Michelle Satter, Latt’s mom and founding senior director on the Sundance Institute, introduced a newly established fund to additional Latt’s work in a put up on X (previously Twitter).
“As many know, we misplaced our beloved son Michael Latt to an act of violence,” Satter wrote in her put up. “The Michael Latt Legacy Fund will proceed his work utilizing artwork to foster love, hope & therapeutic by leveraging storytelling for enduring social impression.”
Latt based Lead With Love in 2019 to advertise the work of underrepresented creatives within the leisure business. He had labored with filmmakers corresponding to Ryan Coogler, Barry Jenkins, Ava DuVernay and Raoul Peck, actor-musician Frequent and with corporations corresponding to Netflix and the Emerson Collective.
“The second I noticed that I might use my ability set for social good, I made a decision to dedicate the remainder of my profession to serving to others, empowering storytellers of colour and preventing injustice wherever it stands,” Latt as soon as mentioned.
Latt additionally labored in advertising on movies together with Fruitvale Station (2013), I Am Not Your Negro (2016), Until (2022) and Killers of the Flower Moon (2023).
Jameelah Elena Michl has been charged with the killing of Latt final month in Los Angeles. She faces one depend of homicide and one other depend of first-degree residential housebreaking, with a most sentence of life in jail.
Latt’s father is movie producer David Latt, and his brother, Franklin, is an agent at CAA.
