Mexican singer Peso Pluma performs in live performance on the Foro Sol in Mexico Metropolis, Saturday, Nov. 11, 2023.
Aurea Del Rosario/AP
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Aurea Del Rosario/AP
Mexican singer Peso Pluma performs in live performance on the Foro Sol in Mexico Metropolis, Saturday, Nov. 11, 2023.
Aurea Del Rosario/AP
Peso Pluma is YouTube’s most seen artist of the yr within the U.S.
The Mexican music phenom beat out Taylor Swift, Drake, YoungBoy By no means Broke Once more and Dangerous Bunny for the primary spot.
Globally, Peso Pluma racked up greater than 8.5 billion views on YouTube in 2023.
The YouTube chart put YoungBoy By no means Broke Once more in second place, and Drake, Dangerous Bunny and Taylor Swift at numbers three, 4 and 5 respectively.
The 24-year-old’s hit music “Ella Baila Sola” with the California-based band Eslabón Armado ranked third on the platform’s U.S. Prime 10 songs of the yr.
YouTube
The music initially went viral on TikTok after which went on to turn out to be the primary regional Mexican monitor to make the Prime 10 within the Billboard Scorching 100’s complete 65-year historical past.
“I really feel humble and grateful that my music has made it to the highest spot on YouTube,” Peso Pluma mentioned in an interview with the Hollywood Reporter.
Born Hassan Emilio Kabande Laija in Jalisco, Pluma grew up in Guadalajara. He dreamt of turning into a soccer star as a boy. He began taking part in the guitar at 15 by watching YouTube movies and was enthusiastic about hip-hop and reggaeton music. He aimed to turn out to be a rapper.
However, as detailed in a current story from NPR, “he rapidly realized his voice — concurrently gravelly and nasal — wasn’t suited to these kinds of music. So he joined the brand new wave of Mexican Gen Zers who’ve returned to the standard nation music of their dad and mom and grandparents, placing their very own spin on norteñas, corridos and cumbia.”
The artist rose to worldwide stardom this yr. He gained and was nominated for a lot of awards, together with the Billboard Latin Music Awards’ Songwriter of the 12 months.
His third album, Génesis, is within the working for greatest Música Mexicana album on the upcoming Grammys in February.
In an episode of Alt.Latino devoted to the rise of regional Mexican music earlier this yr, NPR’s Felix Contreras and Anamaria Artemisa Sayre mentioned the large reputation amongst mainstream U.S. audiences of Peso Pluma and different younger Mexican artists.
“I really feel as if this music represents being Mexican-American, wanting to like your Mexican self and struggling to point out that,” mentioned Sayre. “Everybody finds one thing to like inside this music. And I feel it is as a result of we have by no means been so seen on this nation like we’re proper now.”
